With most of them, you need to build up a huge and loyal readership before you can make a dime. This might have you investing time and energy in learning SEO, marketing, and conversion rate optimisation — stuff you didn’t sign up to do as a creator initially.
And if you're in Singapore or anywhere in Asia, you have to deal with the fact that society, your friends, and your family don't think your work is "serious enough" to make a living.
Is there a more reliable way to monetise a personal finance blog?
In this article, we will talk about:
- The conventional ways to generate money through a personal finance blog
- How to make money blogging using Creatory (some creators make between $5000 and $50,000 per month without hassles.)
- Blog monetisation FAQ
If you’re looking to start monetising your personal finance blog right away, join Creatory, a platform for creators to start monetising their content via products.
The most common ways to monetise a blog
There are some conventional ways to monetise a personal blog that still work today. Here are a few.
Ad networks are the most obvious way to make money as a personal finance blogger.
How does it work?
The networks claim space on your finance blog, pay you to display ads, and handle the billing for advertisers.
Most affiliate marketplaces like to pay bloggers on an RPM (revenue per thousand impressions) basis, which means they pay you a set amount of money per 1000 impressions.
For example, if an ad network typically pays RPMs of $10 and you have 10,000 views/month, you will receive $100 in ad revenue in that month.
Google Adsense is the most popular ad network but also the least beneficial. Here is how it compares to other networks.
|Minimum Entry Requirements||Minimum 10,000 pageviews per month
||Minimum 50,000 pageviews per month
||Minimum 100,000 page views per month||No pageview requirements
|How quickly do you get approved?||Quick (Between 24 and 48 hours)||Slow (Between 2-3 weeks)
||Slow and selective (Approx. one week)||Quick (Between 24 and 48 hours)|
|How easy is it to set up?||Easy
Depends on blog niche
Depends on niche
Depends on niche
|Complex to calculate but very low|
As you may have noticed, the barrier to entry to making money from ad networks is relatively low. However, to make it a full-time income or even a significant passive income, you need to invest heavily in SEO—which takes time and training.
The pros of ad networks
- Once you have enough website sessions (Number of visitor interactions with your website that take place in a given period of time), it's easy to get started.
- If you have millions of sessions, it's lucrative.
- You don't have to cater to any brand or even the readers.
- You don’t need sales skills to start.
- Wide range of networks to choose from.
- You don't have to deal with advertisers directly.
The cons of ad networks
- The pay is inconsistent, especially if you don't have massive organic traffic.
- The income is not predictable. For example, Google calculates RPM by dividing your estimated revenue by the number of page views, then multiplying by 1000. So, if you make $180 on 15,000 pageviews, your final revenue is 180/15,000 x 1000, or $12.
- It doesn't respect the privacy of your readers. For example, if your readers have previously opened WordPress.com while browsing when they read your blog content, they will see ads from WordPress which have nothing to do with the personal finance content you create.
- You need to invest heavily in SEO or YouTube SEO, which takes time and training.
- It doesn’t support social media traffic. Google only takes into account organic visitors.
- Risk of being banned for life if you don't know what you're doing or if you don't follow the guidelines, then the networks can block you from ever using their services again. As a creator, that can be highly risky.
Who is it for?
Unless you have a website that generates a lot of traffic, you can't make a full-time income from ad networks. So, ad networks are more for personal finance bloggers whose websites have moderate traffic and who want to make a passive income.
A brand partnership is when a brand reaches out to you with perks in exchange for promoting its affiliate product. More often than not, it's you, the creator, who gets in touch with the brands.
Here are some ways to monetise your personal finance blog by partnering with brands:
- Review financial products and publish them to make your target audience's life easier.
- Promote or mention financial products in your blog posts.
- Make financial product recommendations.
The beauty of brand partnerships for personal finance bloggers is that they allow you to earn money independently of your website traffic or social media following.
There are several compensation models to choose from. For example, you can:
- Accept a one time fee to promote the product over a specific time period.
- Receive rewards or a coupon for the product you promoted.
Although this way of monetising your finance blog does not require you to have massive website traffic, it does have its drawbacks.
For example, brands will not come to you unless you are renowned in your category or industry. So you must constantly prospect for brands to partner with.
You also need strong negotiation skills to secure profitable deals. All of this can be time-consuming to the point of distracting you from your primary goal, which is to add the most value to your readers.
The pros of brand partnerships
- You can ask for quite a bit of money.
- You can talk about a product you like.
- It sets you up to look more legitimate and credible.
- You can earn a lot of money if you can generate many conversions.
The cons of brand partnerships
- You have to have a reasonable following for brands to notice you.
- You can spend months creating high-quality content and engaging your audience without making a dime.
- Brand prospecting is time-consuming and a headache if you want a regular, guaranteed income.
- You have to negotiate with the brands to get reasonable deals.
- Brands might offer rewards and offers that are unsuitable for your audience and your needs.
- Brands want to be in control. They may infringe on your creative rights and force you to publish specific content which conflicts with your values and risks your authenticity.
Who is it for?
Brand partnerships are for personal finance bloggers who want to control the types of deals they get from brands and enjoy negotiating with companies.
Affiliate income is when you, as a personal finance blogger with a strong audience, get in touch with financial institutions to become an affiliate of their products. They send you a specific link, and each time your audience clicks through or buys their product, you get a commission.
The difference between affiliate marketing and brand partnerships is that when you partner with a brand, they pay you to promote a product, regardless of whether the content generates sales, and they reward you for the content you produce.
With affiliate, however, your pay is proportional to the performance of your marketing efforts (usually tracked via link clicks).
The pros of affiliate marketing
- You are more aligned with your audience.
- It's a lot more predictable than other sources.
- You don't have to deal with brands.
- With a variable fee structure, you can make a lot of money.
The cons of affiliate marketing
- There’s a learning curve. You have to learn how to choose the right products, negotiate deals, know how to optimize your conversion rate, search engine optimization (SEO), digital marketing, etc.
- You need a very engaged audience to get an ROI worth the effort.
- You need to have an audience that trusts you before making a single sale.
- Brands can change the rules of the game at any time. For example, when the pandemic started, people started shifting to online shopping. Amazon's sales soared, and they thought they no longer needed affiliates to grow their revenues. So, they changed their fees, leaving affiliates shocked.
- There's uncertainty with affiliate marketing. Your income is not predictable, and you can work hard without getting paid.
Who is it for?
Affiliate marketing is for personal finance bloggers who want to make a side income without compromising their credibility and authenticity.
Of the three monetization listed above, affiliate marketing is probably the best for personal finance bloggers, influencers and creators. However, there are still a few issues that creators face with affiliate marketing:
- As a content creator, you don't have the power to change the terms of an affiliate program, even if those terms don't meet your current requirements.
- Since there are many personal finance bloggers out there, most brands don't take you seriously and won't negotiate with you.
- There is so much regulation in the finance industry that your creativity eventually suffers.
- You have to deal with different brand guides and create content for each product accordingly.
Considering this limitations, we set out to create a better way for creators to implement affiliate marketing with our platform: Creatory.
Creatory: The new way of monetising your personal finance blog with affiliate marketing
Creatory is a self-serve affiliate marketing platform specifically designed for creators, beginners or pros. It allows you to enjoy all the benefits of affiliate marketing, with limited risks and downsides.
With Creatory, you’ll get:
- Done-for-you promotions from vetted brands and companies that you and your audience can trust.
- Attractive rewards (on top of great credit card deals) that you can promote with integrity to your audience.
- Fixed or per-application pricing, so you always know your rates before partnering with a brand. Gone are the days when you'd have to negotiate before landing a great deal.
- Guidance on matching the right product and reward to your audience to maintain credibility and audience loyalty.
- Plug-and-play, maintenance-free content assets like banners, ads, and links will save you time. Just copy and paste into your platforms, and you're done.
- Fast and reliable payments. No more chasing brands for late payments.
As our General Manager, Rohith Murthy, says:
"We believe every content creator deserves to earn a living without having to compromise their creativity or their audience's trust. We can unlock monetisation offers that apply to your audience and manage the entire end-to-end process for you.
This way, you can focus on what you're passionate about, which is creating great content, and earn a sustainable income. We can help you turn your passion into a full-time job minus the admin stress."
Read more about the story behind Creatory: Making a full-time income as a creator is difficult. Here's how we're changing that
Here's how you can implement your personal finance blog monetization (and make $1,000 in your first month) with Creatory.
Step 1: Create your Creatory account for free
Creating a Creatory account is pretty straightforward. It's a 2-step process that involves:
- Filling in your first and last name, email, and new password.
- Confirming your new account by clicking on a verification link.
In only 3 minutes, you’ll be set up on the platform.
Step 2: Start looking for products that your audience might be interested in
Once you confirm your account, you’ll see your Creatory Dashboard where you’ll have a summary of your earnings. Head to “Discover” and you’ll be able to see all the offers currently available for you to promote.
To do this, click on "Discover" on the top left of your screen. Once on the page, you will see all the promotions listed.
For each promotion, you will see:
- What type of product your audience will get
- What type of payout you would receive. You can choose between being paid per application or just receiving a fixed amount at this stage.
If you like a product and think it resonates with your audience, then you can go ahead and and proceed to the next step. But before you do, you’ll need to decide whether to get paid per conversion or per flat fee.
Step 3: Decide if you want to earn per conversion, or a flat fee
Most Creatory promotions offer two payment models:
- The "one time fee" model
- The "per application" model
The first one stipulates that you are paid a flat fee regardless of whether you have sold more than you should. If you are very new to the platform, you can choose a one-time fee to see how it works.
The second allows you to earn money every time your affiliate link converts. If you’ve got a highly engaged audience, then this will benefit you in the long run.
Step 4: Sign up for the product yourself so you can give an honest review.
Once you’ve decided on the fee model, why not sign up to the product yourself to see if you like it?
As a content creator, you likely care a lot about building trust and showing your audience that you are credible and authentic. That's why it’s always good practice to try out the products before presenting them to your readers.
This allows you to verify the quality of the product to make an unbiased review that can convince your audience to take advantage of the promotion.
Click on the link yourself and sign up for the product. Make sure to keep track of every step so you can tell your audience how it works!
Step 5: Copy the affiliate link and add it to your blog posts, videos and social media.
When you choose the product that is right for you by clicking "Confirm and Continue", you automatically generate affiliate links you can use to track revenue.
This is the link that your audience will click to get the promotion.
We built the link generator to create several different links for each platform you use. For instance, you can also choose to create a link for TikTok, another for Twitter, and another for your blog. That way, you can easily track where your revenue comes from.
Copy the link and paste it into the blog post where you want to promote the product.
Step 6: Watch your earnings through the Creatory dashboard
At this stage, you're probably wondering, "how much do personal finance bloggers make through Creatory?"
Well, it depends. We've helped a lot of creators in Singapore scale their online businesses. Our content creators make $5,000 to $50,000 a month, and our top creators make $500,000 a year.
Blog Monetisation FAQ
What are other ways to monetise a blog?
You can create and sell your own products, sell online courses, create a paid membership podcast, or get paid for sponsored posts. You can also create a newsletter, get subscribers, and run email campaigns to your email list.
Can I monetise my blog if it’s hosted on WordPress?
Sure. Regardless of the blogging platform you use (Bluehost, GoDaddy, etc.) you can grow your blog and monetise it using any of the ways we covered above.
How to grow my blog?
You can use different blogging tactics like link building (linking to other people’s websites and getting backlinks in return), writing guest posts on other websites, and most important thing, create content that people actually want to read.
If your goal is to improve your blog conversion, you can check this post. But if you want to learn how to become a successful blogger, you should read this post on the top Singapore content creators.
Instantly monetise your personal finance blog with Creatory
Unlike other affiliate programs that overwhelm you with brand guides, requirements, and endless regulation, with Creatory, you can start making money instantly without stress. Oh, did we mention we have more appealing rewards and financial and digital products?
Here's how to know if Creatory is right for you:
- You want to get started and make money immediately.
- You want offers that suit you but also benefit your audience.
- You want to have a choice: get paid in one go or receive commissions.
- You don't want to reinvent the content creation wheel every time you join an affiliate program. You crave done-for-you content.
- You want to keep your integrity and authenticity vis-à-vis your audience.
- You want to show your family, friends, and society that your passion can generate a full-time income.
We covered three different ways of monetising a personal finance blog. At the end of the day, the best option depends on your specific needs and wants, and it’s often best to trial and test before committing to one. If you think affiliate marketing might work for you, the good news is it’s free to join Creatory!
Join Creatory now.